How long should a mask be left on for?
All masks are different and contain different ingredients, which may change the answer. Therefore, we recommend checking the packaging. Generally, it is recommended to use a mask for 20 minutes. So sit back, relax, maybe turn on the TV, and let the ingredients work their magic.
Many people mistakenly believe that the longer it is left on the skin, the better the effect, but this is not the case. While masks need 20 minutes to work, if left on the skin for too long, it can have the opposite effect. Look at it from two perspectives. Firstly, a mask works by moisturizing the skin. However, if left on too long to dry it out, it may have the opposite effect and actually start to strip the skin of moisture. Secondly, it forms a barrier on the skin. Therefore, if left on for too long, it may cause irritation. As for how dry the mask is, make sure it is still damp when you take it off and has not completely dried out, as this is a clear sign that it has been worn for too long. Some people have reported falling asleep while wearing cloth masks, so we want to remind everyone that caution is needed here.
For these reasons, and based on the results of multiple brands testing their products, a 20-minute wait seems to be the golden rule and general rule of thumb.