Here are our favorite launches from Olay, Estée Lauder, Urban Decay, and more.
Welcome to Last Drop, where you can discover the newest and buzziest beauty launches hitting shelves near you.
Olay’s TikTok-viral Super Serum paved the way for the brand’s latest launch: The Super Eyes Daily Eye Serum. Starring caffeine and aloe vera, the serum both soothes and wakes up the area, restoring hydration and puffiness first thing in the morning. “Efficacious doesn’t have to mean expensive. This affordable eye cream is the perfect addition to the super serum—add the Olay Regenerist Ultra Rich Facial Moisturizer and its dissolvable Cleansing Melts pads (fun fact: Track star Sha’Carri Richardson uses them to wash her face!), and you have skin care routine that will keep your skin smooth, plump, and nourished without breaking the bank,” says ELLE’s digital beauty director, Danielle James.
Collagen is key in keeping skin looking young—when you have enough collagen, your skin stays plump and taught. However, natural collagen production slows down over the years, which is why our skin needs extra help as we age. Night creams like the new Estée Lauder Revitalizing Supreme+ Night Power Bounce Creme are formulated to help your skin bounce back. “I’ve been using this night cream for a few months. I’m obsessed with the texture, and that feeling encourages me to reach for it nightly. In addition to feeling good on my skin, it’s also quite nourishing,” says James. The product incorporates the brand’s CollaNight-8 technology and stars eight collagen-boosting ingredients, including moringa extract, algae extract, and vitamin E.
Cécred has added a new product to its original lineup: The Hydrating Conditioner. Created as the counterpart to the Hydrating Shampoo, it is designed to deeply hydrate strands without leaving them feeling heavy or greasy. The formula features the brand’s signature scent, Temple Oud, and includes olive oil, keratin ferment, and other hair-supporting ingredients.
First launched in 1985, this anti-aging serum has gone through nine transformations over the past four decades. Clearly, the constant innovation and tweaking has worked—one Clarins Double Serum sells every four seconds. The latest iteration draws from years of research on epigenetics, and the formula now combats three major catalysts of aging: Chronological, lifestyle, and environmental. With help from ingredients like turmeric, peptides, and harungana extract (an alternative to retinol), the product pledges to firm and smooth the skin with consistent use.